I Voted.

What goes into a rebrand? A lot of strategic thinking. In 2015, I was determined to re-introduce the public to the power of the I Voted sticker we all wear on Election Day. I wanted to art direct an iconic sticker that would not only make people excited about wearing it, but would also symbolize what Los Angeles County was all about - diversity. I led the graphics team through various iterations of the design and the final concept featured 13 of the most prominent languages spoken in Los Angeles County. With the rise of social media, the sticker has been a hit and become a sense of community pride every Election Day. A symbol of patriotism and pride. Never underestimate the power of art and graphic design. It can transform your message into power.