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Establishing Shot: How to Use Video as a PR Medium
Marketing & Branding Brenda Duran Marketing & Branding Brenda Duran

Establishing Shot: How to Use Video as a PR Medium

To spread the word about their organizations during the past year and a half, many public-sector communicators have had to pivot their work to the virtual realm.

And many public-sector services that used to be offered in-person have been reimagined online, providing a silver lining to the past 18 months β€” the opportunity to modernize operations in step with technological advances, always a plus in the public sector.

For communicators, embracing new technology lets us discover tools we may not have used before, such as video.

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Marketing & Branding Brenda Duran Marketing & Branding Brenda Duran

As a credentialed Section4 Brand Strategist I am able to understand the frameworks, concepts, and models of brand strategy that drive value. I am fluent in the language of brand strategy, have a deep comprehension of brand identity, architecture, and strategy, and I am able to leverage this understanding for growth.

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