Marketing & Branding
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Writing & Editing
✍🏽
Thought Leadership & Campaigns
💭
Public Relations
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Marketing & Branding 🚀 Writing & Editing ✍🏽 Thought Leadership & Campaigns 💭 Public Relations 📣
Inspiring Action: Public-Sector Communicators and Telling Stories That Matter
What role does storytelling play in the way you communicate with the public and how can it help your PR efforts? Storytelling can engage the public you serve by humanizing the services your agency provides, getting your stakeholders more involved and inspiring community leaders to champion your causes and projects. When done right, storytelling carries your core messages further.
Communicating Government Services Effectively
Like marketers everywhere, communications professionals who work for government agencies are facing unprecedented changes and challenges. Today’s world relies on quick, visually appealing messages, and it’s essential for the public sector to meet those demands.
Career Reflections
I recently wrote a column reflecting on my career path for my alma mater USC Annenberg School for Communication and Journalism.