Marketing & Branding
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Writing & Editing
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Thought Leadership & Campaigns
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Public Relations
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Marketing & Branding 🚀 Writing & Editing ✍🏽 Thought Leadership & Campaigns 💠Public Relations 📣
For Public-Sector Agencies, Branding Builds Trust
To create successful brands, companies spend countless hours trying to define how they wish to be perceived. Public-sector agencies should have the same goal.
Building a brand allows a public-sector organization to establish a good reputation — a valuable asset in times of crisis and in today’s digital age, when misinformation runs rampant. While agencies don’t sell or promote products, they offer crucial services that deserve the same exposure and outreach.
Follow Your Dreams, Err No, Your Gut—and Other Clichés of Success We Need to Ditch
Chances are you’ve heard one of the following clichés at one point in your life when seeking out career advice: “If you can dream it, you can achieve it;” “Pursue your passion;” Work hard, dream big;” and “Follow your dreams.”
It might have been at your high school or college graduation, or at a conference from a motivational speaker. You may have seen it emblazoned on the front of a greeting card to commemorate one of your life accomplishments, or on Instagram where the post has garnered thousands of likes and reposts.
They are clichés intended to make us feel inspired to go for the next big thing, a reminder to stay focused on the grand prize of that imaginary picture of success we all have. But how do these clichés work in the real world where things are not as simple and clear cut?
Inspiring Action: Public-Sector Communicators and Telling Stories That Matter
What role does storytelling play in the way you communicate with the public and how can it help your PR efforts? Storytelling can engage the public you serve by humanizing the services your agency provides, getting your stakeholders more involved and inspiring community leaders to champion your causes and projects. When done right, storytelling carries your core messages further.